Developed a comprehensive growth strategy to refine the company's approach to getting new clients
The company struggled to convert potential clients into customers. Despite having a strong product and a natural referral system, they needed assistance when approaching new clients.
We analyzed the company's value propositions, target market, ideal customer profile (ICP), buyers' journeys, marketing budget allocations, and sales closing tactics.
01
Our initial meetings focused on getting acquainted with the founders, understanding their desired message, discussing budget constraints, and determining their preferred communication style.
02
We thoroughly analyzed their existing client base, focusing on why these clients chose to work with the company. By identifying key similarities among these clients, we determined that pursuing similar prospects would be the most effective strategy.
03
With our target audience identified, we devised the most effective outreach strategies. Our comprehensive plan included tailored social media campaigns, targeted search ads, strategic journalism efforts, event participation, and community-building initiatives to maximize our reach and visibility.
04
Ultimately, this strategy resulted in over 3,000 new leads for the company within the first six months.
